In collaboration with the many talented designers at the State of Minnesota, I lead the development of our Stay Safe MN brand. The Stay at Home Order was lifted we needed to clearly communicate safety guidance to Minnesotans. The Stay Safe MN brand was adopted by all agencies, including the State Emergency Operations Center (SEOC). Our impactful messaging kept Minnesotans up-to-date on the latest tools available to keep themselves safe.

​

I developed the Stay Safe MN brand guide, social media campaigns, and flexible messaging that adapts to the different phases of our response to COVID-19. I managed relationships with partners which resulted in earned media and statewide brand recognition through television PSAs, billboards, newspaper ads, and social media campaigns. Lead colleagues throughout the enterprise to help amplify our message and create on-brand artwork. Collaborated with TPT/PBS Minnesota to translate our graphics into 7 languages to reach every community in Minnesota.